Top 5 Consumer Finance Apps on Android in Central America - Q1 2024

In Q1 2024, the top consumer finance apps on the Android platform in Central America exhibited a range of performance trends in terms of weekly downloads and active users. Here’s a closer look at the performance of the leading five apps:

Banco del Bienestar Móvil saw a significant rise in weekly downloads at the start of the quarter, peaking at approximately 543K in the week of January 22. However, downloads gradually decreased to around 38K by the end of March. The app’s weekly active users also followed a similar pattern, starting from 1.98M in the first week of January and reaching a peak of 2.78M by the end of January, before declining to 1.81M by the end of March.

BBVA México maintained a consistent download rate throughout the quarter, with numbers hovering around 190K per week. Active users for BBVA México showed a steady increase, starting from 7.94M in early January and peaking at 8.54M in the last week of February, before slightly dropping to 8.10M by the end of March.

Nubank: conta, cartão e mais experienced a stable weekly download trend, with figures ranging between 113K and 149K. The app’s active user base grew steadily, starting at 2.47M in the first week of January and reaching 2.63M by early March, before stabilizing around 2.56M towards the end of the quarter.

Banco Azteca had a consistent weekly download rate, averaging around 100K. The app’s active users started at 4.01M and saw a peak of 4.21M in the week of January 22, before experiencing a slight decline to 3.74M by the end of March.

Stori - Crédito y Ahorro showed a varied download trend, starting at 142K in the first week of January, dipping to around 62K in mid-February, and then rising again to approximately 75K by mid-March. Active users for Stori remained relatively stable, with numbers around 1.05M to 1.11M throughout the quarter.

These insights are brought to you by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.